9/15/2022

The 33 Project

Morning all. It’s Thursday and another jam-packed week of work and life and all that. Let’s jump into the recs and move it along.

1/ This is incredible.

Rather than selling the company or taking it public, Mr. Chouinard, his wife and two adult children have transferred their ownership of Patagonia, valued at about $3 billion, to a specially designed trust and a nonprofit organization. They were created to preserve the company’s independence and ensure that all of its profits — some $100 million a year — are used to combat climate change and…